Safe from the Losing Fight

I announced earlier today that my company had acquired Creastoric. I have to admit, I wasn’t looking to acquire a company or product at the time, so this deal kind of fell into my lap. However, it made a lot of sense to me as far as product fit, my interest in the product itself, and financially.

This got me to thinking: could acquiring apps be a reasonable way to jump start Fortunate Bear? Right now the company is still in its infancy, and the product portfolio isn’t complete. Ideally, I’d write all the apps myself, but that’s not reasonable in the amount of time that I want Fortunate Bear to become viable in. Thus, acquisition begins to look like a interesting option.

So if you’re a developer with a product or company you’d like to sell, send me an email and let’s see if we can work something out.

Today I completed the acquisition of another small software company, Creastoric. If you don’t know, Creastoric was the creator of Log Leech, an application that has an innovative way of viewing and navigating system logs. If you’re the kind of person who needs to deal with logs, I encourage you to check it out.

I think the product (as a system utility) fits well with my existing Mac product, Illuminate. Both are kind of power user products, and I’m hoping there is some overlap in the audience. Either way, it’s exciting to see my product portfolio expand. I have a lot planned for Log Leech and Illuminate.

Anyway, you can get all the details of the acquisition in the press release.