Safe from the Losing Fight

The issue of our company logo came up again recently because of WWDC. Both Jim and I will be attending this year, and we thought it might be nice to have some business cards to hand out. Unfortunately, we’ve never had real cards printed before, and then there’s the question of our questionable logo, which can be viewed at our site.

I should point out that the current logo was a gift from a client, who simply pitied us, and our non-graphic designing ways. Since we were doing engineering services for them, they didn’t want their clients to think they had partnered with a firm that consisted of four year olds with a bad case of the shakes, when they saw our logo. Anyway, not to look a gift horse in the mouth, but we felt it might be time to upgrade our logo to something more modern and less busy.

A sane person might have taken that as a cue to go hire someone qualified, but not me. Instead, I fired up my copy of Fireworks, the greatest web graphics program ever, and started working on my abomination before God… I mean… business card.

Here’s what I came up with:

Sorry. I probably shouldn’t have just flashed that up there without some sort of warning. Hopefully no one stabbed their eyes out with a rusty pair of scissors just to get the images out their head. As a community service I give design teachers permission to use these in their classes as what not to do. Just make sure you’ve hidden all the sharp objects and the students are wearing the appropriate eye protection (blindfolds) before exposing them to my designs.

Anywho, after my partners got done whining about their bleeding eyes, we decided we might should hire a professional. So we’re in the process of looking for logo designers, and pricing how much such a thing would cost us. Unfortunately, between the four of us we apparently only know one designer, which somewhat limits our options.

I have to admit, it was a lot of fun doing someone else’s job. I mean, graphic designers have it easy. They just need one of them graphics editor thingies and beret, and they’re all set. I think tomorrow I’ll do someone else’s job. Maybe a neurosurgeon’s. I hear that it’s all the wrists, and last I checked that’s what was connecting my arm to hand. Maybe I’ll get one of those cool bibs they put over their faces when cut open someone’s brains.